This Promotion is only open to residents of the United Kingdom and Republic of Ireland, aged 18 years or over. Excludes employees of the Promoter, their families, agents or anyone else professionally connected with this Promotion.
The main promotion opens at 09:00 BST on 19.01.26 and closes 23.59 GMT 18.04.26. Purchases must be made and online entries completed within this period for a chance to win. Any entries received after the close of the Main Promotional Period and before the close of the Wrap Up Draw Promotional Period will be allocated to the Wrap Up Draw.
There will be a Wrap Up Draw for UK residents only on 22.05.26 from all valid entries received between 00:00 GMT on 20.04.26 and 23:59 on 21.05.26. Any entries received after the close of the Wrap Up Draw Promotional Period will not be accepted.
To enter the UK Prize Draw or the ROI Prize Draw (as applicable depending on where participant lives), the Daily Online Instant Win (UK only), or the Wrap Up Draw (UK only) participants must purchase a Reese’s Easter product during the Main Promotion Period or the Wrap Up Promotion Period. Reese’s Easter products are subject to availability and whilst stocks last and are listed below. All Reese’s Easter products as set out below are promotional packs whether they have the promotional message on them or not:
Entrants are then required to visit www.reeseseaster.com and select the location of residence (United Kingdom or Republic of Ireland). Residents of the United Kingdom must follow the instructions on screen to play the ‘Find the golden egg’ game. All participants must enter the best before date found on pack, along with full name, mobile telephone number and participant’s email address. All entries will be eligible for the corresponding draw during the Main Promotional Period.
All valid entries received during the Main Promotion Period will be submitted into the relevant Prize Draw (UK or ROI) and Daily Online Instant Win (UK only).
All valid entries received during the Wrap Up Promotion Period will be submitted into the Wrap Up Draw (UK only).
Reese’s Easter products, subject to availability and whilst stocks last:
Reese's Peanut Butter Bunnies 70g
Reese's Crème Egg 5 Pack 170g
Reese's Easter Selection Box 272g
Reese's Hollow Egg 92g
Reese's Hollow Egg 236g
Reese's Hollow Egg 215g
Reese's Peanut Butter Half Filled Egg 373g
Reese's Peanut Butter Crème Egg 34g
Reese's Peanut Butter Egg 34g
Reese's Peanut Butter Eggs Kingsize 68g
Reese's Peanut Butter White Eggs Kingsize 68g
Reese's Big Cup Sprinkles 73g
The best before date can be found on the back of pack on the majority of products, or otherwise on the side or base of the pack.
Winners of the Easter Island trip (UK) and €2,500 flightgift/hotelgift voucher (ROI) will be notified by text message to the mobile phone number submitted upon entry, within 7 days of the prize draw.
Winners of the daily instant win Reese’s hampers (UK only) will be notified instantly on-screen and by text message to the mobile phone number they submitted on entry, within 24 hours of the on-screen notification.
Winners of the wrap-up draw Reese’s hampers (UK only) will be notified by text message to the mobile phone number they submitted on entry, within 7 days of the prize draw.
Winners of the Easter Island trip (UK) and €2,500 flightgift/hotelgift voucher (ROI) will need to follow the instructions in the text message you receive. This will ask you to email us within 14 days to confirm your personal details, URN featured in your confirmation text message and attach a photograph of your receipt and promotional packaging. You must also provide proof of ID including date of birth (passport, driving licence or equivalent government issued or approved form of ID clearly stating the winner’s date of birth). We'll then email or call you to arrange your prize. Please make sure you reply within 14 days, otherwise you may not be able to claim your prize! Please see full T&C’s here
Winners of the Reese’s hampers (UK only) will be invited to click the link in the text message they receive within 14 days to complete a form with their delivery address within the United Kingdom and will include instructions on sending proof of purchase for verification.
Only one email address and one mobile number may be used to enter per person. Maximum of 1 entry per day across the main promotional period. During the wrap up draw period entrants can only enter once (UK only).
Each entry must have a qualifying purchase and receipt which predates the entry.
No sorry! Purchase is necessary and will need the relevant best before details from your pack to enter. Internet access is required to enter.
Please double check the details you are entering match those on the promotional pack. In the unlikely event that your details still don't work, please contact Reeses-Easter@eurofoodbrands.co.uk
Because entry requires the purchase of Reese’s Easter product, you'll need the receipt you were given when you purchased your pack. This must pre-date your entry and you will be asked to send a photograph to claim your prize.
You could win:
UK only: 1 x trip to Easter Island and Santiago in Chile, for 2 adults.
There is a flightgift/hotelgift voucher to the value of £7,500 available as an alternative.
ROI only: 1 x flightgift/hotelgift voucher worth €2,500.
UK only: 1 of 90 Reese’s hampers in the daily instant win.
If you enter after the close date, you will be in with a chance of winning 1 of 10 Reese’s hampers (UK only).
During the Main Promotional Period, winners of the Easter Island trip (UK) and flightgift/hotelgift voucher (ROI) prizes outlined above will be chosen by a randomized computer process from all entries received during that period.
The Reese’s hampers have been randomly allocated via a secure, independently verified computer algorithm across 90 winning moments. The first entrant that enters on or after one of these winning moments will win a prize. If no entry is received between one winning moment and the next, the prize from the earlier winning moment will be available to be won first and the second entrant will win the later prize.
During the Wrap Up Promotional Period, winners of the 10 Reese’s hamper prize outlined above will be chosen by a randomized computer process from all entries received during that period.
Once holiday and voucher winners are validated, our team will be in touch to arrange booking of your holiday or supply of the holiday voucher.
Once Reese’s hamper winners are validated, our team will arrange to post your hamper to the address supplied via secure delivery (UK only).
Unfortunately not, all prizes are as specified. Please see T&C's for full details of your prize and any restrictions.
You can use a flightgift or hotelgift voucher across multiple bookings. If the cost of the booking exceeds the amount remaining on the gift card, the user must pay the difference using a credit/debit card.
The winner can choose to split the vouchers between flightgift and hotelgift. The vouchers can only be redeemed via the supplier’s official channels and can only be used on airlines and hotel chains they have a partnership with.
Please allow 14 days for validation and confirmation, if you have not received a response in this period please email Reeses-Easter@eurofoodbrands.co.uk stating your name, email and URN used to claim.
You can find the Terms and Conditions here
If you still have further questions regarding the promotion, please email us at Reeses-Easter@eurofoodbrands.co.uk